SEARCH ENGINE OPTIMISATION

• SEO FRIENDLY WEBSITE DESIGN AND CODING AND OPTIMAL GOOGLE CORE WEB VITALS

• SUBMISSION TO MAJOR SEARCH ENGINES, MONITORING AND ADJUSTMENT

• PERIODIC SEO REVIEW, MONITORING AND ADJUSTMENT

Much has been said and written about SEO - and it will continue that way.

Everybody with a website has been bombarded with emails from people promising website Ranking Utopia!

This is what Google says on the subject:

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue:
  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
• No one can guarantee a #1 ranking on Google:
  Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google.
• Be careful if a company is secretive or won't clearly explain what they intend to do:
  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index.
• You should never have to link to an SEO:
  Avoid SEOs that talk about link popularity schemes or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines—at least, not in a way you would likely consider to be positive.

Our websites have SEO Friendly Design and will always pass Google's Core Web Vitals with flying colours! They are hand coded using the latest guidelines and standards, and structured in a way that search engines understand, to ensure that the detailed relevant page content we are conveying to your customers (including ecommerce category and product information) can also be accessed effectively by the search engine crawlers and indexed appropriately.

You can check a website's Core Web Vitals credentials yourself by entering it's URL into this Google PageSpeed Insights page: https://pagespeed.web.dev/;and check that the website code adheres to all the latest standards by entering it's URL into this World Wide Web Consortium (W3C) 'Markup Validation Service' page https://validator.w3.org/ - enter your website URL and see how it performs!

After completion of your website and confirmation that you are completely satisfied, your website will be published to the Internet and Initial Search Engine Submissions will be performed.

The algorithms that the search engines use to return the most appropriate websites are constantly changing in their continual efforts to improve their results. Therefore, on a periodic basis, your website's search engine ranking will be monitored (based on agreed keywords and phrases), and if required, relevant coding will be adjusted, and your website resubmitted.

If for any reason, you feel that you would like a more comprehensive review of your ranking, we offer an optional increased frequency and more intensive monitoring, analysis and adjustment process.